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pix pix by Dan McAvinchey  

Page added in August, 1996 [Page: First 2 3 4 5 6 7 8]

About The Author

Dan McAvinchey is a composer/guitarist living in Raleigh, NC.

He believes every musician or composer has the power to release their own record.


His CD release on Guitar Nine was entitled "Guitar Haus".

Please direct all comments and suggestions for future columns to Dan McAvinchey.

© Dan McAvinchey

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Help For Your Independent Label or Release

Many of you, at some time or another, will be exploring the possibility of releasing your own independently produced record, tape, or CD. You may even want to start your own record label. The benefits of doing so are numerous:
  • Earnings from sales of a smaller number of independently released recordings can be more profitable than large sales on a major label
  • You can start your label and release a record today; you do not have to wait for a label to contact you
  • Your future is in your own hands, not in the hands of hardened bureaucrats
  • You retain complete creative control over your music
  • Releasing your own record is a relatively inexpensive option, and it's a way to get heard
With that in mind, you may need some help in completing a recording project for the first time. Following are reviews of several excellent books on everything from making your record and setting up a label to publishing and legal concerns. Good luck!

Note: All books reviewed may be purchased through our association with Amazon.com Books -- simply click on the book cover to order.


Musician's Business & Legal Guide (4th Edition)

By: Mark Halloran, Esq.

Written by an entertainment lawyer, and containing contributions by several business experts and prominent entertainment lawyers, The Musician's Business & Legal Guide provides valuable information on vital legal and business issues for musicians and independent labels. One of the books strengths is the breakdown and analysis of 'standard' contracts. Contract clauses are explained in everyday English, along with the benefits such clauses provide to the artist and the label. I have found it to be an excellent reference source, as almost every business question a musician may think of is answered within its pages. The index is extremely complete making the search for information very easy. If you wish to understand your lawyer or accountant or desire to level the playing field in contract negotiations, you must get this book. Pearson, ©2007, 448 pp.


Sell Your Music : How To Profitably Sell Your Own Recordings Online

By: Mark W. Curran

One of the most up-to-date guides available to help you sell your CDs online is Mark W. Curran's Sell Your Music. Written for the Internet novice, Curran outlines the online landscape for the reader, covering band web pages, download web sites, publicity sites, online radio, Internet record labels and the major CD sellers such as Amazon.com. Especially revealing are interviews with seven artists who have successfully used the web to market and sell more music. The book even devotes a few pages to setting up a digital home studio, but for the most part, concentrates on the business end of music - marketing, sales, publicity and promotion - the areas where most musicians need the most help. Recommended for musicians who are entering cyberspace looking to supplement their live CD sales. NMD Books, ©2001, 198 pp.


Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing


If you are plannnig to sell your records on the Internet, you may want to gather ideas about what works and what doesn't work from experts. Chock full of sound Internet marketing advice based on practical experience, each general principle is illustrated with insightful discussions of the best examples of Internet marketing. Technologies move so quickly that jumping on the train can be daunting for new and emerging businesses. But the route hasn't always been clear; mobile marketing, social media, and search marketing campaigns are constantly changing. Fortunately, digital marketing is always evolving and there's still time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with cutting-edge strategies for content marketing, responsive web design, social media, display advertising, SEO, email marketing and more. By familiarizing yourself with the trends now, your marketing program can be brought up to speed quickly. Highly recommended. FriesenPress, ©2013, 216 pp.

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