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Why Surveys?
You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.
Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.
If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.
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Guitar Nine Records Surveys: Historical Results
Here are the results of the surveys we conducted on the Guitar Nine Records site in 2008.
February, 2008 Survey Results
Will CDs become collector`s items in the future?
| Yes, people will sell them on Ebay for decades | 26.7% |
| Yes, its higher sound quality and its physical nature make it a collectible | 23.3% |
| No, CDs will be forgotten | 21.7% |
| Yes, prices for vintage CDs will be higher than a new CD is now | 11.7% |
| No, vintage CDs have no value | 10.0% |
| No, people dislike storing physical items | 6.7% |
April, 2008 Survey Results
Looking ahead 20 years, the best way to experience music would be?
| Going to clubs and listening to live bands | 40.8% |
| Buying and owning albums on physical media | 36.6% |
| Buying and owning song downloads | 9.9% |
| Subscribing to a wireless service with access to any song | 8.5% |
| Listening to internet radio | 4.2% |
June, 2008 Survey Results
The biggest waste of your time, when you should be practicing or recording, is?
| Television | 26.5% |
| General internet surfing | 26.5% |
| Trolling for friends on MySpace | 14.7% |
| Lusting after new gear | 11.8% |
| Another major time-wasting option | 8.8% |
| Daydreaming of success | 5.9% |
| Hanging out/socializing | 5.9% |
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