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Why surveys?

You may as well ask, why are perceptions important? The need to find out what music fans are thinking has never been greater than it is today. This applies not only to the world of guitars and music. It is just as true in other areas of business and research.

Knowing what the visitors to our site think helps us maintain a powerful competitive edge. It helps us strengthen our performance, implement necessary changes to the site, acquire new products, and protects our future.

If we know what our visitors are thinking, it will allow us to focus our products and services to meet their needs, assiting us as we grow the business and build customer loyalty - not to mention awakening the sales potential in all those fans of music (and the guitar in particular) that are not already our customers.


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Guitar Nine Surveys: Historical Results

Here are the results of the surveys we conducted on the Guitar Nine site in 2015.

February, 2015 Survey Results

What would you do with 20 extra hours of time a week?
Master your instrument        60.0%
Other (non-music related)        16.7%
Spend it recording        10.0%
Other (music-related)        6.7%
Learn a new instrument        3.3%
Jam with others        3.3%

April, 2015 Survey Results

How would you best spend a $50,000 grant?
Hire Professional Promoters For My Music        22.2%
Buy Instruments        11.1%
Go To The Best Music School        11.1%
Take Private Lessons From The Best        11.1%
Buy Studio Gear        11.1%
Go To The Best Recording School        5.6%
Other (Non-Music Related)        5.6%
Other (Music Related)        5.6%
Record/Release An Album        5.6%
Buy Every Guitar Album On My List        5.6%
Start A Record Label Or Music Business        5.6%

June, 2015 Survey Results

What is the one thing that virtually guarantees you will like an instrumental album?
Compositionally creative        40.5%
Incredible solos        26.2%
Dynamic mix of styles        9.5%
Talented musicians on every instrument        9.5%
Absolutely no vocal tracks        7.1%
Unique arrangements        4.8%
Stellar production/mix        2.4%

August, 2015 Survey Results

What most influences your choice to buy a particular album or recording?
Reputation of artist        38.9%
Hearing on a streaming service        22.2%
Seeing the artist live        16.7%
Reading an article about the artist        11.1%
Word of mouth or recommendation        5.6%
Reading review(s)        5.6%

October, 2015 Survey Results

If you have ever taken online guitar lessons, how much did you spend in total?
Free        45.5%
501 to 1000        18.2%
1 to 100        18.2%
101 to 200        9.1%
More than 1000        9.1%

December, 2015 Survey Results

Have you been to a live show or concert in the past three months?
Yes        85.0%
No        15.0%

Page: 2015 Past Surveys: 2015 [Page: First 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017]

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